As a brand, one of the things that LIFEWTR stands for is the betterment of communities through art. The task was to shape an action that would deliver on that message and finesse that message through impactful words. From an action to connect students to art and artists, to their community, to the creation of content in the docu-style form, videos, and TV commercials. These are some of the videos from an action that became much more than an experience.

“LIFEWTR is proud to present the “The First 778.” Filmed over winter break at a public school in Miami-Dade County, nearly 800 students were surprised with a transformation to the school’s exterior walls from four emerging artists: Courtney Einhorn, Adrienne Gaither, Alex Mijares, and Jessy Nite. This project is just the beginning of LIFEWTR’s goal of impacting 10 million students across the US through arts education programming.” – LIFEWTR.