MCDONALD’S MUSIC – nourdasilva

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MCDONALD’S MUSIC – nourdasilva

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MCDONALD’S MUSIC

MUSIC is always part of McDonald’s big sponsorship efforts. Here are some brand commercials made specially for it.

“Dorado” (“Gold”) seeks to inspire Latinos, encouraging them to shine while embracing their identity, drawing inspiration from both J Balvin’s latest album “Colores” and the iconic McDonald’s Golden Arches.

“House Party” is a very special one, since it won the first ever Latin Billboard for TV Music Marketing. It was a “three canvas” commercial, showcasing different up-and-coming artists. There’s more to the story. Ask me if you want to find out more.

Titles: “Dorado”, “Dorado – Case Study”, “House Party”, “Song”.

CLIENT

McDonald's

AGENCY

Alma DDB

AWARDS

"DORADO" TV & Digital Content : Cannes, Shortlist - Excellence in Music / Clio, Bronze - Use of Music in Experience / Webby Awards, Honoree - Advertising, Media & PR, Best Viral PR Campaign / Effies, Gold - Multicultural Services / HMC, Gold - Strategic Excellence Award, Best Cultural Insight | "HOUSE PARTY" TV commercial: Latin Billboard - TV Music Marketing

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